Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
A backlink is a recommendation from one site to another. Treat it as anything less and you end up with a profile full of references nobody made on purpose. Our whole approach starts from taking that sentence literally, which turns out to rule out most of what gets sold as link building.
How we can help
Content support
If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Publisher vetting
You can send us a list of sites you are considering elsewhere and we will tell you which ones we would touch. Several clients started with exactly this and nothing else.
Multilingual placements
Publishers in Polish, Ukrainian, German and Spanish, approached in their own language by people who speak it. Translated outreach reads as translated outreach and gets ignored.
The report
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
Our standards
- No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
- No link networks. A publisher that quietly links to forty unrelated clients is a liability you inherit.
- No pages built the same week for the sole purpose of hosting your link.
- No placements you have not approved. You see the site, the page and the plan first, every time.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
The process
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
Where we place
We would rather cover six niches properly than claim forty. If your sector is not one we know, we will say so rather than improvise with a general-interest blog.
Languages we run outreach in
- Swedish
- French
- Czech
- Polish
About
We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.
We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.
Related projects
For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:
Getting started
If you want to test us, commission the smallest thing on the list. We would rather earn a larger engagement than negotiate for one up front.